Qualified leads at scale — built for UAE & GCC markets.
I build multi-channel lead generation systems for businesses across Dubai, UAE, Saudi Arabia, Qatar and Oman — Google Ads, Meta Ads, LinkedIn, WhatsApp funnels and CRM automation, tracked end-to-end from first click to closed sale.
English House GCC
IHM Australia (incl. GCC)
Verified · Google Ads & HubSpot CRM data
The right channel for your market.
I use the right combination based on your industry, audience and budget — not a one-size-fits-all approach. Select a channel to see how it works.
Google Ads — Search & Display
High-intent leads from people actively searching for your service.
Search campaigns, Display remarketing and Performance Max — targeting people already looking for what you offer across Dubai, UAE and the GCC. The highest-quality lead source because intent is already present before the click.
Best for: Education, professional services, B2B and high-intent service searches in UAE & GCC
Meta Ads — Facebook & Instagram
High-volume leads at the lowest cost per lead in UAE & GCC.
Behaviour and interest-based lead campaigns targeting your ideal client profile across Facebook and Instagram. Lead form ads, conversion-optimised campaigns and retargeting sequences for warm audiences across UAE and GCC.
Best for: B2C services, education, healthcare and awareness-to-lead funnels
LinkedIn Ads — B2B & Professional
Reach decision-makers in Dubai, Riyadh and Doha by job title.
Job title, industry, company size and seniority targeting to reach corporate buyers and decision-makers across UAE and GCC. Lead gen forms, sponsored content and message ads for B2B pipeline generation.
Best for: B2B services, corporate training, recruitment and SaaS in GCC
WhatsApp Lead Funnels
5–10× higher response rates than email across UAE & GCC.
Click-to-WhatsApp ads on Meta, automated WATI sequences for instant lead follow-up and CRM integration to track every conversation. WhatsApp is the dominant communication channel across GCC — leads expect and respond to it immediately.
Best for: Any GCC business — the highest engagement channel in the region
YouTube Ads — Video Lead Generation
Build awareness and capture leads from YouTube audiences in UAE.
In-stream and discovery video campaigns targeting UAE and GCC audiences. Ideal for education providers and service businesses where demonstrating value through video significantly lifts lead quality and downstream conversion rates.
Best for: Education, high-consideration services and brand awareness in GCC
CRM Integration & Automation
Every lead captured, attributed and followed up automatically.
Every lead flows into your CRM — HubSpot, Microsoft Dynamics or Zoho — with automated WhatsApp, email and sales notifications via Zapier. No lead falls through the cracks. Every touchpoint attributed to its source campaign.
Result: 100% lead capture with full attribution from ad click to enrolled customer
The complete lead generation system — from click to customer.
This is the exact funnel architecture built for IHM Australia and English House — generating 45,000+ qualified leads across GCC and global markets.
Targeted paid ads on the right channels
Campaigns on Google, Meta, LinkedIn or YouTube — reaching your ideal client in UAE or GCC based on search intent, interests or job title. Every ad written for GCC-specific messaging and seasonal timing.
Landing page + CRM integration
Traffic lands on a conversion-optimised page built for your audience — not your homepage. Form submissions and WhatsApp leads flow automatically into your CRM, tagged with source campaign, ad set and keyword.
Instant follow-up + weekly CPL reduction
WATI WhatsApp automation fires the moment a lead submits — critical in GCC where speed drives conversion. Weekly reporting on CPL, lead quality and ROAS with continuous optimisation to reduce cost over time.
Real lead generation results from UAE & GCC campaigns.
Verified against Google Ads, Meta Ads Manager, HubSpot CRM and GA4 — not estimates or projections.
English House needed a consistent, scalable pipeline of qualified leads across four GCC markets at a cost that made the economics work for an AED 2,000 course. I built a high-intent Google Ads lead generation system targeting professionals actively searching for English language training, connected end-to-end to HubSpot CRM, Zapier and WATI WhatsApp sequences for instant follow-up.
Key GCC Insight
Leads contacted within 5 minutes via WhatsApp converted at 3× the rate of leads contacted after 30 minutes — the WATI automation was a major driver of the 60% admission conversion rate, turning 22,700 leads into 13,620 enrollments.
For IHM Australia, I built a global multi-channel lead generation system across Meta Ads and Google Ads targeting nursing professionals across five international markets. Meta Ads generated 22,172 qualified leads at AUD 8.42 CPL with a 17% enrollment rate; Google Ads generated 944 high-intent leads at AUD 59.36 CPL with a 55% enrollment rate — because search intent converts at significantly higher rates even at higher cost per lead.
System Architecture
Paid Ads → Landing Pages → Zapier → Microsoft Dynamics → HubSpot → WATI → Mailchimp → Webinars → Enrollment. Each stage tracked and optimised over a 2-year engagement — 34.3M AUD revenue at 141× blended ROAS.
Lead generation questions from UAE businesses.
Everything you need to know before starting a lead generation campaign — answered directly.
Ask Me Directly →Google Ads campaigns in UAE typically start generating leads within the first week of launch. The first 2–4 weeks are an optimisation period where targeting, bids and ad copy are refined. Most clients see consistent, optimised lead flow by week 4–6. Search campaigns produce results faster than Meta Ads because they capture people who are actively searching.
From verified GCC campaigns: education — AED 1.38 to AED 60 CPL. E-commerce lead forms — AED 8 to AED 25. B2B professional services — AED 40 to AED 200+. Healthcare — AED 30 to AED 120. The most important metric is not CPL alone, but CPL relative to your average customer value and your lead-to-customer conversion rate.
Google Search Ads generate higher quality leads because they target people actively searching for your service. Meta Ads generate higher volume at lower CPL but require stronger nurturing to convert. For IHM Australia, Google leads converted at 55% vs Meta leads at 17% — but Meta generated 23× more leads. The best UAE results come from using both together.
Yes — a dedicated landing page is a standard part of every lead generation engagement. Sending paid traffic to a homepage is one of the most common reasons campaigns fail in UAE. Conversion-focused landing pages are built specifically for each campaign audience, tested and optimised continuously.
Yes — CRM integration and WhatsApp automation are included as standard. Leads connect to HubSpot, Microsoft Dynamics, Zoho or your existing CRM via Zapier or direct API. WATI WhatsApp automation fires instantly when a lead submits — critical in GCC where speed of response is a major driver of conversion rate.
Services that work alongside lead generation.
Full-Funnel Marketing
Full-Funnel Performance Marketing
Extend lead generation into a complete acquisition system — ads, CRM, nurture sequences and webinars working as one measurable engine.
Learn more →
Paid Ads Audit
Paid Ads Audit & Strategy
Already running Google Ads or Meta Ads with disappointing results? A full audit finds exactly what's broken — with a clear 90-day action plan.
Learn more →
E-commerce
E-commerce Scaling
For product businesses, e-commerce scaling combines lead generation principles with purchase optimisation for direct ROAS-focused campaign management.
Learn more →
Whether starting from scratch or fixing an existing campaign — let's talk.
I'll build a lead generation system tailored to your UAE or GCC market, industry and budget — every lead tracked from first click to closed sale.
Muscat, Oman · Gulf Standard Time · sabarjed@gmail.com
