GoodAir UAE — AED 762K+ Revenue at 43x Google ROAS and 6.5x Meta ROAS for GCC E-commerce.
A Google Ads and Meta Ads engagement for a UAE automotive air purification e-commerce brand, led by Sabar — founder of Sabar Growth. Across both channels it generated 2,195+ verified purchases and AED 762,000+ in revenue. It's the same e-commerce approach Sabar Growth uses for online stores across the UAE and GCC today.
Total revenue (both channels)
762K+AED
Google Ads ROAS
43×
Meta Ads ROAS (30-day sprint)
6.5×
Total verified purchases
2,195+
Overview
The Brief — Scale Purchase Volume While Maintaining Profitable ROAS.
GoodAir is a UAE-based e-commerce brand selling automotive air purifiers and car comfort accessories to GCC consumers. With mid-range price points in a competitive automotive accessories market, the challenge was generating consistent purchase volume at a cost per purchase that kept the unit economics profitable.
Sabar led both parts of the engagement: an ongoing Google Ads programme across Search and Performance Max from August 2024, and a focused 30-day Meta Ads performance sprint. Each channel had its own strategy, built around the different buying intent of its audience.
"For GCC e-commerce, Google Ads captures people who are already searching for your product — so conversion rates are higher. Meta Ads discovers new audiences at scale — so volume is higher. The real power comes from both channels working together."
— Sabar, Founder of Sabar Growth
43×
Google Ads ROAS
6.5×
Meta ROAS (30 days)
2,195+
Total purchases
762KAED
Combined revenue
Strategy & Execution
Two channels, two jobs — search intent and social discovery.
Google Ads captured shoppers already searching for car air purifiers. Meta Ads found new buyers who hadn't searched yet. Both were optimised on purchases, not clicks.
Google Ads — Search & Performance Max
Capturing buyers already searching.
Structured Search and Performance Max campaigns targeting high-intent queries for car air purifiers across the UAE and GCC.
Fully optimised Google Merchant Center feed so products appeared with accurate titles, images and pricing in Shopping results.
Smart bidding set to a 30× target ROAS, based on product economics — and the campaigns went on to exceed it, delivering 43×.
Meta Ads — 30-Day Performance Sprint
625+ purchases in 30 days.
7 purchase-optimised campaigns across interest-based prospecting, behavioural targeting and retargeting for cart abandoners and past buyers.
Purchase objective from launch — training the algorithm on real buyer signals instead of traffic or add-to-cart events.
Weekly creative refresh based on cost per purchase, preventing ad fatigue and scaling the winning creatives.
Influencer content in paid creative to add social proof and credibility for GCC buyers.
Daily budget reallocation toward the campaigns with the lowest cost per purchase — not the highest CTR.
Performance Results
Channel-by-Channel Results Breakdown.
Both channels delivered strong ROAS independently — Google Ads over a sustained period, Meta Ads in a focused 30-day sprint that showed how quickly the account could scale.
Google Ads — Search & Performance Max
Sustained campaign from August 2024
AED 706,500
Revenue generated
43×
Google Ads ROAS
1,570
Verified purchases
30× → 43×
Target ROAS vs achieved
Meta Ads — 30-Day Performance Sprint
Purchase-optimised sprint
AED 55,000+
Revenue in 30 days
6.5×
Meta ROAS
625+
Purchases in 30 days
AED 13.4
Cost per purchase
Key Insights
What made GoodAir profitable on both channels.
Three lessons from this account that apply to almost any e-commerce brand selling in the UAE and GCC.
Search-driven products belong on Google first. Car air purifiers are something people actively search for — so Google Search and Performance Max delivered the bulk of revenue at 43× ROAS, while Meta added new buyers on top.
Set ROAS targets from product economics, not averages. The 30× target was based on GoodAir's margins and order value. Starting from real economics gave bidding a clear, profitable goal to beat.
Optimise for purchases from day one. Training Meta on purchase events — not clicks or add-to-carts — produced 625+ purchases at AED 13.4 each within a single month.
The Sabar Growth Playbook
How we scale online stores in the UAE & GCC.
GoodAir's results came from a repeatable approach. Every Sabar Growth e-commerce engagement follows the same three steps.
Step 01
Fix the foundation
Accurate purchase tracking, a clean Merchant Center feed and correct Meta catalog before any budget is scaled.
Shopify & tracking setup →Step 02
Give each channel a job
Google for shoppers already searching, Meta for discovery and retargeting — with budgets set by product margin and target ROAS.
E-commerce scaling service →Step 03
Scale what sells
Weekly creative testing and daily budget moves toward the lowest cost per purchase — scaling winners, cutting the rest.
Paid ads audit & strategy →Case Study Questions
About the GoodAir results.
Common questions about how these UAE e-commerce results were achieved.
GoodAir achieved 43x Google Ads ROAS through structured Search and Performance Max campaigns targeting high-intent car air purifier searches in the UAE and GCC, a fully optimised Google Merchant Center feed, and smart bidding set to a 30x target ROAS. Google Ads generated AED 706,500 in revenue and 1,570 purchases from August 2024, led by Sabar, founder of Sabar Growth.
The 30-day Meta Ads sprint generated 625+ purchases and AED 55,000+ in revenue at 6.5x ROAS and AED 13.4 cost per purchase. It used 7 purchase-optimised campaigns with prospecting, behavioural and retargeting audiences, weekly creative refreshes and influencer content.
Yes. Sabar Growth runs Google Ads, Google Shopping, Performance Max and Meta Ads for Shopify and WooCommerce stores across the UAE, Oman, Saudi Arabia, Qatar and the wider GCC — including tracking setup, product feeds and cart recovery. Every engagement is led personally by the founder.
Related Case Studies & Services
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Read case study →E-commerce Scaling — UAE & GCC
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View service →Paid Ads Audit & Strategy
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View service →Sabar Growth — UAE, Oman & GCC
Ready to scale your e-commerce revenue in the UAE or GCC?
Whether you're launching your first campaigns or breaking through a revenue plateau — we'll build the paid acquisition system your store needs to grow profitably. Led personally by our founder.
Muscat, Oman · Serving Dubai, UAE & the GCC · +968 7528 5920 · sabar@sabargrowth.com