GoodAir UAE — AED 762K+ Revenue at 43x Google ROAS and 6.5x Meta ROAS for GCC E-commerce.
A full-funnel Google Ads and Meta Ads engagement for a GCC automotive and air purification e-commerce brand — generating 2,195+ total purchases and AED 762,000+ in combined revenue across both channels.
Client
GoodAir · goodair.shop
Market
UAE / GCC
Channels
Google Ads + Meta Ads
Google Start
August 2024
Total revenue (both channels)
AED762K+
Google Ads ROAS
43×
Meta Ads ROAS (30-day sprint)
6.5×
Total verified purchases
2,195+
Overview
The Brief — Scale Purchase Volume While Maintaining Profitable ROAS.
GoodAir is a UAE-based e-commerce brand selling automotive air purifiers and car-related comfort accessories targeting GCC consumers. With mid-range product price points and a competitive automotive accessories market, the challenge was generating consistent purchase volume at a cost per purchase that maintained profitable unit economics.
I managed both the Google Ads engagement (Search and Performance Max) and a focused 30-day Meta Ads performance sprint — each with a distinct strategy tailored to the different intent levels of each channel's audience.
43×
Google Ads ROAS
6.5×
Meta ROAS (30 days)
2,195+
Total purchases
AED 762K+
Combined revenue
Strategy — Meta Ads 30-Day Sprint
Meta Ads Performance Sprint — 625+ Purchases in 30 Days.
The Meta Ads strategy was built around purchase-event optimisation from day one — training the Meta algorithm on actual purchase signals rather than traffic or add-to-cart events, which significantly improves buyer quality.
7 purchase-optimised campaigns
Structured with smart audience segmentation across interest-based prospecting, behavioral targeting, and retargeting layers for cart abandoners and past purchasers.
Purchase-event optimisation from launch
All campaigns set to purchase objective from day one, allowing the Meta algorithm to learn from actual buyer behavior rather than softer conversion signals.
Real-time creative testing and refresh cycles
Weekly creative rotation based on cost per purchase performance, preventing ad fatigue while continuously identifying the highest-converting creatives.
Influencer amplification for social proof
Influencer content integrated into paid campaign creative to increase product credibility and conversion rate in the GCC market.
Budget reallocation based on real-time performance
Daily budget shifts from underperforming to overperforming campaigns based on cost per purchase data, not impressions or CTR.
Performance Results
Channel-by-Channel Results Breakdown.
Both channels delivered strong ROAS independently — Google Ads over a sustained period, Meta Ads in a focused 30-day sprint demonstrating rapid scalability.
Google Ads — Search & Performance Max
Sustained campaign from August 2024
AED 706,500
Revenue generated
43×
Google Ads ROAS
1,570
Verified purchases
Aug 2024
Campaign start
Meta Ads — 30-Day Performance Sprint
Purchase-optimised sprint campaign
AED 55,000+
Revenue in 30 days
6.5×
Meta ROAS
625+
Purchases in 30 days
AED 13.4
Cost per purchase
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Ready to Scale Your E-commerce Revenue in UAE or GCC?
Whether you're running your first campaigns or breaking through a revenue plateau — I'll build the paid acquisition system your store needs to grow profitably.
Based in Muscat, Oman · Serving Dubai, UAE & the GCC · sabarjed@gmail.com