Looms & Weaves — ₹54M Revenue at Consistent 7.5x ROAS Over 3 Years.
A three-year engagement in which Sabar — founder of Sabar Growth — led the complete paid acquisition and retention strategy for a 500+ SKU e-commerce brand in India. Meta dynamic catalog ads and Google Shopping delivered 108,000+ paid orders and ₹5.4 crore (approx. AED 2.7M) in revenue — holding a consistent 7.5x ROAS for three straight years. The same large-catalog system now powers Sabar Growth's e-commerce work across the UAE and GCC.
Paid orders delivered (3 years)
108,000+
ROAS — held consistently for 3 years
7.5×
Total revenue generated
₹5.4Crore
≈ AED 2.7M · ₹54M
Increase in repeat purchase rate
40%
Overview
The Challenge — Profitable Scale Across 500+ SKUs for 3 Consecutive Years.
Looms & Weaves is an India-based e-commerce brand offering 2,000+ products across home textiles, handcrafted goods, fashion accessories and lifestyle categories. Running paid acquisition for 500+ active SKUs over three years needs a fundamentally different approach from a single product or small catalog — campaigns must adapt to product performance, seasonal demand and inventory changes while staying profitable.
As Performance Marketing Manager over three years, Sabar led the complete paid acquisition and retention strategy — building the system from scratch, managing the Shopify-to-WooCommerce migration with tracking continuity, and sustaining an average of 3,000 paid orders and ₹15 lakh (₹1.5M) in revenue every month at a consistent 7.5x ROAS.
"Maintaining 7.5x ROAS across 500+ SKUs over 3 years is not the result of a clever campaign setup — it's the result of continuous optimisation, weekly performance management and a retention system that keeps customers coming back."
— Sabar, Founder of Sabar Growth
500+
Active SKUs managed
3 Yrs
Engagement duration
3,000/mo
Avg. paid orders per month
₹500
Average order value
Strategy
Dual-Channel Architecture — Meta Catalog & Google Shopping.
Each channel had a distinct role — Meta catalog ads driving volume from discovery audiences, Google Shopping capturing high-intent purchase searches.
Meta Ads — Primary Revenue Driver
Dynamic catalog at scale across 500+ SKUs.
Dynamic Catalog Sales campaigns automatically showing the most relevant products to each audience based on browsing and purchase behaviour
Product feed optimisation — structured titles, descriptions and images for better catalog relevance and click-through rates
Interest-based prospecting for new audiences alongside website-visitor remarketing for warm audiences
Cart and checkout abandonment retargeting with dynamic ads showing exactly what each visitor left behind
SKU-level optimisation — products with poor cost per purchase removed from catalog campaigns dynamically
Google Shopping — High-Intent Support
Capturing purchase-ready searches across all categories.
Shopping campaigns capturing high-intent searches for home textiles, handloom products and lifestyle accessories
Product title and feed optimisation in Google Merchant Center — matching search language to product attributes
SKU bid adjustments by product margin — higher bids on high-margin products, tighter ROAS targets on lower-margin categories
Hybrid Shopping and Search structure — Shopping for product discovery, Search for branded and category keywords
Keyword-level refinement with negative keywords removing irrelevant queries and competitor brand searches
Retention & Automation
The Retention System That Built 40% Repeat Purchase Growth.
Sustainable e-commerce profit depends on repeat purchases — selling to the same customer twice costs far less than acquiring a new one. The retention system built alongside paid acquisition was a major driver of the overall 7.5x ROAS.
Cart abandonment email flows
Automated sequences triggered within an hour of abandonment, showing the exact products left behind with social proof and urgency.
WhatsApp recovery campaigns
Personalised WhatsApp messages for high-value cart abandoners — recovering significantly more carts than email alone.
Repeat customer segmentation
Past buyers segmented by category and value, then retargeted with new arrivals and complementary products from categories they already bought.
Seasonal campaign planning
Promotions around Diwali, New Year, summer collections and wedding season — coordinated across Meta Ads, Google and email at the same time.
Why this matters for UAE & GCC brands
The same retention and seasonal system translates directly to GCC retail calendars — Ramadan, Eid, White Friday, UAE National Day and the Dubai Shopping Festival — and to WhatsApp-first cart recovery, which works even better in GCC markets where WhatsApp is the primary channel.
Performance Results
3-Year Results — Consistent Profitability at Scale.
All metrics represent sustained performance across the full three-year engagement — not a single campaign peak.
108,000+
Paid orders over 3 years
₹5.4Cr
Total revenue · ≈ AED 2.7M (₹54M)
₹72Lakh
Total ad spend · ≈ AED 360K (₹7.2M)
7.5×
ROAS held for 3 years
3,000/mo
Average paid orders per month
40%
Increase in repeat purchase rate
Key Insights
What kept ROAS steady for three years.
Short-term ROAS spikes are easy. Holding 7.5x for three years across hundreds of products came down to three habits.
Manage the catalog, not just the campaigns. Removing SKUs with poor cost per purchase from catalog ads — and bidding by product margin on Google — stopped weak products quietly dragging down account ROAS.
Retention protects acquisition costs. A 40% lift in repeat purchases meant each paid customer was worth more over time — which is what allowed acquisition spend to keep scaling profitably.
Plan around the retail calendar. Coordinating paid ads and email around major festive seasons captured peak demand instead of competing for it at the last minute.
The Sabar Growth Playbook
How we scale large-catalog stores in the UAE & GCC.
Fashion, home, beauty and lifestyle brands in the GCC often carry hundreds of products. This is the system Sabar Growth uses to keep them profitable as they grow.
Step 01
Feed-first catalog ads
Clean product feeds for Meta and Google, dynamic catalog campaigns and SKU-level rules that cut products which don't earn their spend.
E-commerce scaling service →Step 02
GCC seasonal calendar
Campaigns planned months ahead for Ramadan, Eid, White Friday, National Day and DSF — with creative, budgets and stock aligned.
Full-funnel marketing →Step 03
WhatsApp-first retention
Cart recovery and repeat-purchase flows on WhatsApp and email, so every customer you pay to acquire buys again.
Shopify & tracking setup →Case Study Questions
About the Looms & Weaves results.
Common questions about scaling a large product catalog profitably.
Looms & Weaves maintained 7.5x ROAS for three consecutive years by combining Meta dynamic catalog ads and Google Shopping with SKU-level optimisation, margin-based bidding and a retention system of email and WhatsApp cart recovery and repeat-customer targeting. Over three years the account delivered 108,000+ paid orders and ₹5.4 crore (₹54M, approx. AED 2.7M) in revenue on ₹72 lakh of ad spend, with the strategy led by Sabar, founder of Sabar Growth.
Large catalogs are run through dynamic catalog ads on Meta and Google Shopping, powered by optimised product feeds. Products are grouped and bid by margin, and SKUs with poor cost per purchase are removed from campaigns automatically — so budget flows to the products that sell profitably.
Yes. Sabar Growth applies the same catalog, seasonal and retention system to fashion, home, jewelry and lifestyle stores across the UAE, Oman, Saudi Arabia, Qatar and the wider GCC — planned around Ramadan, Eid, White Friday and other GCC retail peaks. Every engagement is led personally by the founder.
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View service →Shopify & SEO Setup
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View service →Sabar Growth — UAE, Oman & GCC
Ready to scale your e-commerce revenue profitably?
Whether you have 10 products or 500+ SKUs — we'll build the paid acquisition and retention system that delivers consistent, profitable growth in the UAE, Oman and the wider GCC. Led personally by our founder.
Muscat, Oman · Serving Dubai, UAE & the GCC · +968 7528 5920 · sabar@sabargrowth.com