Looms & Weaves — ₹54M Revenue at Consistent 7.5x ROAS Over 3 Years.
A 3-year performance marketing engagement where I led the complete paid acquisition and retention strategy for a 500+ SKU Indian e-commerce brand — delivering ₹54M in total revenue through Meta dynamic catalog ads and Google Shopping with consistent 7.5x ROAS throughout.
Client
Looms & Weaves (Weaveskart)
Engagement
2019–2022 · Performance Marketing Manager
Market
India
Catalog Size
500+ SKUs
Total revenue generated
₹54M
Consistent ROAS (3 years)
7.5×
Monthly paid sales (average)
3,000/mo
Increase in repeat purchase rate
40%
Overview
The Challenge — Profitable Scale Across 500+ SKUs for 3 Consecutive Years.
Looms & Weaves is an India-based e-commerce brand offering 2,000+ products across home textiles, handcrafted goods, fashion accessories, and lifestyle categories. Managing paid acquisition for a brand with 500+ active SKUs over 3 years requires a fundamentally different approach than a single product or small catalog — the campaigns must dynamically adapt to product performance, seasonal demand, and inventory changes while maintaining profitable ROAS throughout.
As Performance Marketing Manager from 2019 to 2022, I led the complete paid acquisition and retention strategy — building the system from scratch, managing the Shopify to WordPress migration with tracking continuity, and scaling to ₹1.5M monthly revenue at a consistent 7.5x ROAS.
500+
Active SKUs managed
3 Yrs
Engagement duration
₹1.5M
Monthly revenue at peak
₹500
Average order value
Strategy
Dual-Channel Architecture — Meta Catalog & Google Shopping.
Each channel played a distinct role in the acquisition funnel — Meta Catalog driving volume from discovery audiences, Google Shopping capturing high-intent purchase searches.
Meta Ads — Primary Revenue Driver
Dynamic catalog at scale across 500+ SKUs.
Dynamic Catalog Sales campaigns automatically showing the most relevant products to each audience segment based on browsing and purchase behaviour
Product feed optimisation — structured titles, descriptions, and images for improved catalog relevance and click-through rates
Interest-based prospecting for new audience acquisition alongside website visitor remarketing for warm audiences
Cart abandonment and checkout abandonment retargeting with dynamic product ads showing exactly what the visitor left behind
SKU-level performance optimisation — products with poor cost-per-purchase excluded from catalog campaigns dynamically
Google Shopping — High-Intent Support
Capturing purchase-ready searches across all categories.
Google Shopping campaigns capturing high-intent purchase searches for home textiles, handloom products, and lifestyle accessories
Product title and feed optimisation in Google Merchant Center — matching search query language to product feed attributes
SKU bid adjustments by product margin — higher bids on high-margin products, tighter ROAS targets on lower-margin categories
Hybrid Shopping and Search structure — Shopping for broad product discovery, Search for branded and category keyword targeting
Keyword-level refinement with negative keywords eliminating irrelevant queries and competitor brand searches
Retention & Automation
The Retention System That Built 40% Repeat Purchase Growth.
Sustainable e-commerce profitability depends on repeat purchases — acquiring the same customer twice is significantly cheaper than acquiring a new one. The retention system I built alongside paid acquisition was a major driver of the overall 7.5x ROAS.
Cart abandonment email flows
Automated sequences triggered within 1 hour of cart abandonment, showing the exact products left behind with social proof and urgency elements.
WhatsApp recovery campaigns
Personalised WhatsApp messages for high-value cart abandoners, resulting in significantly higher recovery rates than email alone.
Repeat customer segmentation
Past purchasers segmented by category and value, retargeted with new arrivals and complementary products in the same category they previously bought from.
Seasonal campaign targeting
Promotional automation workflows around Diwali, New Year, summer collections, and wedding season — coordinated across Meta Ads, Google, and email simultaneously.
Performance Results
3-Year Results — Consistent Profitability at Scale.
All metrics represent sustained performance across the full 3-year engagement — not a single campaign peak.
₹54M
Total revenue generated (3 years)
₹7.2M
Total ad spend (3 years)
7.5×
Consistent ROAS throughout
3,000/mo
Monthly paid sales (average)
₹500
Average order value
40%
Increase in repeat purchase rate
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Ready to Scale Your E-commerce Revenue Profitably?
Whether you have 10 products or 500+ SKUs — I'll build the paid acquisition and retention system that delivers consistent, profitable growth over time.
Based in Muscat, Oman · Serving Dubai, UAE & the GCC · sabarjed@gmail.com