E-commerce specialist for UAE & GCC — built to scale revenue, not just traffic.
I help e-commerce brands across Dubai, UAE, Saudi Arabia, Qatar and Oman scale revenue through coordinated Meta Ads, Google Shopping and store optimisation across Shopify and WooCommerce — building profitable acquisition systems with strong, sustainable ROAS.
GoodAir UAE — Automotive & Air Purification
Verified · Google Ads & Meta Ads Manager data
The right channel for your product & market.
I use the right combination of channels based on your product type, margin and market in UAE or GCC. Select a channel to see the approach.
Meta Ads E-commerce UAE
Dynamic catalog ads that automatically show the right product to the right buyer.
Dynamic product catalog campaigns across Facebook and Instagram in UAE and GCC — automatically serving the most relevant products from your store to audiences based on browsing behaviour, purchase intent and demographic signals. Conversion campaigns optimised for purchase events, Advantage+ Shopping and retargeting sequences for warm audiences who visited but didn't buy.
Best for: Fashion, lifestyle, home goods, jewelry and impulse-purchase products in UAE and GCC
Google Shopping Specialist UAE
Capture buyers actively searching for your products in UAE and GCC.
Properly structured Google Shopping campaigns with optimised product feeds in Google Merchant Center — category segmentation, bid adjustments by product margin and search term sculpting to eliminate wasteful spend. Performance Max campaigns for broad inventory coverage. Smart bidding calibrated to your target ROAS and product margins.
Best for: Products with strong search intent — automotive accessories, electronics, home goods in UAE
Cart Recovery & Retargeting UAE
Recover 15–25% additional revenue from abandoned carts.
Abandoned cart retargeting across Meta and Google to recover browsers who added to cart but didn't complete purchase. WhatsApp cart recovery sequences via WATI for UAE and GCC customers — where WhatsApp is the dominant communication channel. Email recovery via Mailchimp for broader audiences. Cart recovery campaigns typically add 15–25% additional revenue on top of acquisition campaigns.
Applicable to all UAE and GCC stores — highest ROI campaign type after purchase acquisition
Product Feed & Merchant Center
Your product feed is the foundation of Google Shopping performance.
I audit and optimise your Google Merchant Center feed — titles, descriptions, images, categories, GTINs and custom labels — to maximise product visibility and ad relevance across Shopping results. Meta catalog is structured with proper product sets for campaign targeting and dynamic ads. Optimised feeds reduce cost-per-click by 20–40% and improve product visibility.
Critical foundation — without an optimised feed, Google Shopping campaigns cannot scale efficiently
GA4 Enhanced E-commerce Tracking
Scale blind without tracking. Scale profitably with it.
GA4 enhanced e-commerce tracking with verified purchase events, product impression and click data, checkout funnel visibility and attribution modelling. Meta Pixel with Conversions API to recover iOS attribution — critical in GCC where iOS privacy changes have reduced standard Pixel data by 30–40% for most stores. GTM for clean tag management without touching theme code.
Without accurate tracking, every budget and bid decision is based on incomplete data
How I build a profitable e-commerce growth system.
Scaling e-commerce profitably requires the right sequence — not just bigger budgets. This is the exact approach used to generate AED 762K+ for GoodAir UAE at 43× ROAS.
Audit & fix the foundation
Before scaling spend, I audit your current setup — tracking accuracy, product feed quality, campaign structure and store conversion rate. Most UAE stores have significant tracking errors or feed issues silently killing ROAS before a single additional dirham is spent.
Build the campaign architecture
Structure campaigns by intent and funnel stage — top of funnel for new audience discovery, middle for engaged visitors, bottom for cart abandoners and past purchasers. Each stage has different targeting, creative and bid strategies to prevent cannibalisation.
Creative testing & optimisation
Structured creative testing across static images, videos, carousels and catalog ads to identify what resonates with UAE and GCC audiences. Winning creatives are scaled; underperformers are replaced. Ad copy is tested for GCC cultural relevance and buying triggers.
Scale winners & expand markets
Once profitable core campaigns are established, budgets are scaled on winning ad sets and products — and tested into new GCC markets or product categories. Performance Max campaigns cover broad inventory while maintaining ROAS targets across the full catalog.
Real e-commerce results from UAE & GCC campaigns.
Every number verified against Google Ads, Meta Ads Manager and GA4 — not estimated, not projected.
GoodAir is a UAE-based e-commerce brand selling automotive air purifiers and accessories targeting GCC consumers. For Google Ads, I built a structured campaign architecture across Search and Performance Max — capturing high-intent queries for car air purifiers in UAE and GCC, with a fully optimised Google Merchant Center feed and smart bidding configured to a 30× target ROAS. The campaigns exceeded that target, delivering 43× ROAS across the campaign period.
Meta Ads Sprint Result
A focused 30-day Meta Ads sprint using conversion campaigns with dynamic product catalog ads generated 625 purchases at AED 13.4 cost per purchase and AED 55,000 in revenue at 6.5× ROAS — combined with Google Ads, total verified revenue reached AED 762,000+ from AED 25,000 in ad spend.
Platforms I work with across UAE & GCC.
All major e-commerce platforms, including GCC-specific solutions built for UAE and Saudi Arabian markets.
Shopify
Full integration — GA4, GTM, Meta Pixel, Conversions API, Google Merchant Center and app integrations for UAE and GCC stores.
WooCommerce
Complete tracking setup, product feed configuration and campaign management for WooCommerce stores targeting UAE and GCC.
GoQuick
GCC-specific COD checkout integration. Order tracking and conversion events configured for UAE and GCC cash-on-delivery workflows.
Zid & Salla
Saudi Arabia-first e-commerce platforms. Full tracking setup, product feed and campaign management for KSA market entry and scaling.
E-commerce questions from UAE & GCC businesses.
Common questions before starting — answered directly from experience running GCC e-commerce campaigns.
Ask Me Directly →From verified GCC campaigns: GoodAir UAE delivered 43× ROAS on Google Ads over a sustained period and 6.5× ROAS on a 30-day Meta sprint. A realistic target for most UAE e-commerce stores is 4×–10× ROAS depending on product margin and average order value. ROAS targets are set based on your product economics before launch — not applied as arbitrary benchmarks.
Both — and they work better together than separately. Google Shopping captures high-intent buyers actively searching for your product. Meta Ads discover new audiences who match your buyer profile but haven't searched yet. For GCC e-commerce, Google Shopping tends to produce higher conversion rates while Meta Ads produce higher volume. Search-driven products like automotive accessories favour Google; impulse and discovery products like fashion and lifestyle favour Meta.
Yes — Shopify is the platform I have worked with most extensively for GCC e-commerce. I handle full tracking setup including GA4, GTM, Meta Pixel and Conversions API, Google Merchant Center product feed configuration and all paid campaign management. GCC-specific integrations including GoQuick for COD checkout management are set up as standard — essential for UAE and Saudi stores where cash on delivery remains a significant payment method.
Accurate conversion tracking is the single most important technical requirement for scaling e-commerce profitably. Without it, bidding algorithms optimise toward the wrong signals and budget decisions are based on incomplete data. In GCC specifically, iOS privacy changes have reduced standard Meta Pixel data by 30–40% for most stores — making Conversions API implementation critical to maintain accurate purchase attribution.
For meaningful e-commerce scaling in UAE, a minimum of AED 5,000 per month in ad spend is recommended to generate sufficient purchase data for algorithm learning and optimisation. Below this threshold, campaigns struggle to exit the learning phase. The ideal budget depends on your average order value — higher AOV products can scale with lower budgets because each conversion carries more signal value for the bidding algorithm.
Ready to scale your e-commerce revenue in UAE or GCC?
Whether you are running your first campaigns or looking to break through a revenue plateau — I will build a profitable e-commerce growth system tailored to your market, platform and products.
Muscat, Oman · Gulf Standard Time · sabarjed@gmail.com