IHM Australia — 34.3M AUD Revenue & 141x ROAS from Global Nursing Lead Acquisition.
A two-year engagement in which Sabar — founder of Sabar Growth — built and scaled a global acquisition system for a leading nursing education provider. Meta Ads, Google Ads, CRM automation, WhatsApp and webinar funnels were connected into one engine across Australia, the UK, Ireland, Italy and the GCC. It is the same system Sabar Growth now builds for clients across the UAE, Oman and the wider GCC.
Total revenue generated (est.)
86MAED
Approx. · converted from 34.3M AUD
Blended ROAS (Meta + Google)
141×
Student enrollments
4,288
Ad budget managed (2 years)
605KAED
Approx. · converted from 242K AUD
Overview
The Brief — Scale Global Nursing Enrollment Profitably.
IHM Australia, operating under MWT Global Academy, delivers advanced nursing qualification programs — specifically the GCAN qualification for internationally trained nurses. With an average course fee of approx. AED 20,000 (8,000 AUD), the unit economics supported significant paid acquisition investment, provided campaigns could deliver qualified, admission-ready leads at an efficient cost.
As Performance Marketing Strategist from 2024 to 2026, Sabar was responsible for architecting and scaling the complete global acquisition system. The objective: generate highly qualified nurse leads across five markets — Australia, the UK, Ireland, Italy and the GCC — and convert them into enrolled students through a structured, CRM-driven sales funnel.
The result was an estimated AED 86M (34.3M AUD) in revenue against an approx. AED 606K (242,606 AUD) advertising budget over two years — a 141x blended ROAS. That was only possible because Meta Ads, Google Ads, landing pages, CRM, WhatsApp automation, email and webinar funnels worked as one connected engine rather than isolated campaigns.
"Building a global acquisition system that generates 141x ROAS is not about running more ads — it's about connecting every stage of the funnel so that every lead, every conversation and every decision point is tracked, automated and optimised."
— Sabar, Founder of Sabar Growth
5
Countries targeted
2 Yrs
Engagement duration
20KAED
Avg. course fee · 8K AUD
22K+
Qualified leads
Strategy & Execution
Multi-Channel Architecture Across Meta Ads & Google Ads.
Each channel had a distinct role — Meta Ads for volume and reach, Google Ads for high-intent conversion. Both fed the same CRM and nurture system for end-to-end attribution.
Meta Ads — Facebook & Instagram
Social acquisition at scale across 5 markets.
Instant lead forms with strict nursing qualification questions to filter unqualified leads before they enter the funnel
Multi-country audience structuring with country-specific ad copy, messaging and regulatory context per market
Advanced remarketing segmentation — separate sequences for website visitors, engaged leads and CRM-based customer lists
Continuous creative testing — video, carousel and static formats tested weekly with systematic winner scaling
Budget scaling based on weekly CPL and lead-quality data from the CRM — not platform metrics alone
Webinar registration campaigns integrated at the top of the funnel to lift lead-to-enrollment conversion
Google Ads — Search & High-Intent
Bottom-funnel intent capture with precise targeting.
Bottom-funnel keyword targeting — only high-intent nursing qualification search terms, no broad or informational keywords
Dedicated landing pages per country and per qualification type, each with qualification-based lead forms
Geographic segmentation with country-level bid adjustments based on enrollment-rate data from the CRM
Extensive negative keyword optimisation — eliminating nursing job search, NHS and unrelated medical queries
Continuous bid and audience refinement using CRM enrollment data to inform bidding targets
Remarketing to high-intent visitors who viewed program pages but did not convert
Full-Funnel Architecture
From Ad Click to Student Enrollment — Every Stage Connected.
Paid ads connected through to CRM, automation, webinars and enrollment — with attribution at every stage. This complete view of the funnel is what made 141x ROAS possible.
Paid Ads — Meta & Google
Campaigns on Meta and Google Search reaching nursing professionals looking for the GCAN qualification across all 5 markets.
Dedicated Landing Pages
Country- and course-specific pages with qualification-based forms — converting high-intent traffic and filtering non-nurses before CRM entry.
CRM Integration
Every lead pushed to Microsoft Dynamics and HubSpot via Zapier — tagged with country, campaign and qualification status for full attribution.
WhatsApp Automation — WATI
An instant, personalised WhatsApp message on every submission. Speed of first response was critical to conversion.
Email Nurture — Mailchimp
Automated sequences alongside WhatsApp — qualification details, program benefits, social proof and enrollment urgency over 14 days.
Webinar Funnels
Live information sessions gave prospects a structured path to commitment — lifting lead-to-enrollment conversion significantly.
Sales Follow-Up & Enrollment
CRM-tracked sales follow-up with full visibility of each lead's journey — the ads, pages, emails and webinars they engaged with before enrolling.
Performance Results
Meta Ads vs Google Ads — Channel-by-Channel Breakdown.
Both channels were profitable independently — but the combined 141x blended ROAS was only achievable because they worked together as one coordinated system.
Meta Ads (Facebook & Instagram)
Results over 2 years (2024–2026)
22,172
Qualified leads generated
≈ AED 21
Cost per qualified lead · AUD 8.42
17%
Lead to enrollment rate
3,769
Enrollments from Meta
≈ AED 465K
Ad spend (2 years) · 186K AUD
161×
Meta Ads ROAS
≈ AED 75M
Revenue (est.) · 30.15M AUD
≈ AED 20K
Avg. course fee · 8,000 AUD
Google Ads (Search)
Results over 2 years (2024–2026)
944
Qualified leads generated
≈ AED 148
Cost per qualified lead · AUD 59.36
55%
Lead to enrollment rate
519
Enrollments from Google
≈ AED 140K
Ad spend (2 years) · 56K AUD
74×
Google Ads ROAS
≈ AED 10.4M
Revenue (est.) · 4.15M AUD
55%
Conversion rate vs 17% Meta
Key Insights
What Made 141x ROAS Possible.
Five decisions that separated this system from standard paid media management — the same principles Sabar Growth applies to high-ticket lead generation for clients in the UAE, Oman and the GCC.
Search intent converts at 3x the rate of social. Google Ads leads converted at 55% vs Meta at 17% — but Meta generated 23x more leads. The right answer was both channels working together, not choosing one.
CRM attribution was the foundation. Tracking every enrollment back to the original campaign meant bidding could be optimised on actual revenue — not reported platform conversions, which significantly overstated performance.
Webinar funnels doubled conversion rates. Leads who attended a live webinar converted to enrollment at 2–3x the rate of leads who only received email and WhatsApp follow-up.
Country-specific messaging was non-negotiable. Generic global copy performed 40–60% worse than copy addressing local nursing regulations, eligibility and career pathways for each market.
WhatsApp speed was critical. Leads contacted within 5 minutes via automated WATI WhatsApp converted at significantly higher rates than leads who waited 30 minutes or more.
The Sabar Growth Playbook
How we apply this system for UAE & GCC businesses.
The IHM Australia system became the blueprint for how Sabar Growth works. Every engagement is built on the same three foundations — adapted to your market, budget and sales process.
Foundation 01
Channels with clear roles
Google Ads for high-intent demand, Meta Ads for volume and remarketing — structured so each channel does a distinct job instead of competing for the same leads.
Lead generation service →Foundation 02
Attribution to revenue
Every lead tracked from ad click to CRM to closed sale, so budget decisions are made on real revenue — not the conversion numbers ad platforms report.
Full-funnel marketing →Foundation 03
Speed-to-lead on WhatsApp
Instant, automated WhatsApp follow-up connected to your CRM — the single biggest conversion lever in GCC markets, where buyers expect a reply in minutes.
Talk to us about your funnel →Case Study Questions
About the IHM Australia results.
Common questions about how this system was built — and whether it can work for your business.
IHM Australia achieved 141x blended ROAS by connecting Meta Ads, Google Ads, dedicated landing pages, Microsoft Dynamics and HubSpot CRM, WATI WhatsApp automation, Mailchimp email and webinar funnels into one acquisition system. 4,288 enrollments at an average course fee of approx. AED 20,000 (8,000 AUD) produced an estimated AED 86M (34.3M AUD) in revenue against an approx. AED 606K (242,606 AUD) ad budget over two years. The system was led by Sabar, founder of Sabar Growth.
Both were profitable. Meta Ads generated 22,172 qualified leads at approx. AED 21 (AUD 8.42) each with a 17% enrollment rate and 161x ROAS. Google Ads generated 944 leads at approx. AED 148 (AUD 59.36) each with a 55% enrollment rate and 74x ROAS. Meta delivered volume; Google delivered higher-intent leads — the combination produced the best overall result.
Yes. Sabar Growth builds the same connected acquisition system — paid ads, landing pages, CRM integration, WhatsApp automation and nurture sequences — for education providers, service businesses and high-ticket brands across the UAE, Oman, Saudi Arabia, Qatar and the wider GCC. Every engagement is led personally by the founder.
Related Case Studies & Services
More Results Across UAE & GCC.
English House — 22,700 Leads at AED 1.38 CPL
Google Ads lead generation for a GCC English training institute — 99x ROAS across UAE, Qatar, Oman & Saudi Arabia.
Read case study →Lead Generation — UAE & GCC
Multi-channel lead generation systems with CRM integration and WhatsApp automation, built for UAE and GCC markets.
View service →Full-Funnel Performance Marketing
Complete acquisition systems — paid ads to CRM to nurture sequences — the model proven with IHM Australia.
View service →Sabar Growth — UAE, Oman & GCC
Want a system like this for your business?
Whether you're an education provider, e-commerce brand or service business in the UAE, Oman or the wider GCC — we'll build the acquisition system that generates measurable revenue, not just traffic. Led personally by our founder.
Muscat, Oman · Serving Dubai, UAE & the GCC · +968 7528 5920 · sabar@sabargrowth.com