Looms & Weaves — ₹54M Revenue at Consistent 7.5x ROAS Over 3 Years
A 3-year performance marketing engagement where I led the complete paid acquisition and retention strategy for a 500+ SKU Indian e-commerce brand — delivering ₹54M in total revenue through Meta dynamic catalog ads and Google Shopping with consistent 7.5x ROAS throughout.
The Challenge — Profitable Scale Across 500+ SKUs for 3 Consecutive Years
Looms & Weaves is an India-based e-commerce brand offering 2,000+ products across home textiles, handcrafted goods, fashion accessories, and lifestyle categories. Managing paid acquisition for a brand with 500+ active SKUs over 3 years requires a fundamentally different approach than a single product or small catalog — the campaigns must dynamically adapt to product performance, seasonal demand, and inventory changes while maintaining profitable ROAS throughout.
As Performance Marketing Manager from 2019 to 2022, I led the complete paid acquisition and retention strategy — building the system from scratch, managing the Shopify to WordPress migration with tracking continuity, and scaling to ₹1.5M monthly revenue at a consistent 7.5x ROAS.
Dual-Channel Architecture — Meta Catalog & Google Shopping
Each channel played a distinct role in the acquisition funnel — Meta Catalog driving volume from discovery audiences, Google Shopping capturing high-intent purchase searches.
The Retention System That Built 40% Repeat Purchase Growth
Sustainable e-commerce profitability depends on repeat purchases — acquiring the same customer twice is significantly cheaper than acquiring a new one. The retention system I built alongside paid acquisition was a major driver of the overall 7.5x ROAS.
3-Year Results — Consistent Profitability at Scale
All metrics represent sustained performance across the full 3-year engagement — not a single campaign peak.
Ready to Scale Your E-commerce Revenue Profitably?
Whether you have 10 products or 500+ SKUs — I'll build the paid acquisition and retention system that delivers consistent, profitable growth over time.