IHM Australia — 34.3M AUD Revenue & 141x ROAS from Global Nursing Lead Acquisition
A 2-year full-time engagement where I built and scaled a global multi-channel acquisition system for a leading nursing education provider — targeting Australia, UK, Ireland, Italy, and GCC using Meta Ads, Google Ads, CRM automation, and webinar funnels.
The Brief — Scale Global Nursing Enrollment Profitably
IHM Australia, operating under MWT Global Academy, delivers advanced nursing qualification programs — specifically the GCAN qualification for internationally trained nurses. With an average course fee of 8,000 AUD, the unit economics supported significant paid acquisition investment if campaigns could generate qualified, admission-ready leads at an efficient cost.
As Full-Time Performance Marketing Strategist from 2024 to 2026, I was responsible for architecting and scaling the complete global acquisition system. The objective was straightforward: generate highly qualified nurse leads across five countries — Australia, UK, Ireland, Italy, and GCC — and convert them into enrolled students through a structured, CRM-driven sales funnel.
Over 2 years, the system generated 34.3M AUD in estimated revenue from a 242,606 AUD annual advertising budget — a 141x blended ROAS that was only possible because Meta Ads, Google Ads, landing pages, CRM, WhatsApp automation, email sequences, and webinar funnels all worked as one connected engine rather than isolated campaigns.
Multi-Channel Architecture Across Meta Ads & Google Ads
Each channel served a distinct role in the acquisition funnel — Meta Ads for volume and reach, Google Ads for high-intent conversion. Both were connected to the same CRM and nurture system for end-to-end attribution.
From Ad Click to Student Enrollment — Every Stage Connected
The acquisition system connected paid ads through to CRM, automation, webinar, and enrollment — with full attribution at every stage. This complete view of the funnel is what made 141x ROAS possible.
Meta Ads vs Google Ads — Channel-by-Channel Breakdown
Both channels were profitable independently — but the combined blended ROAS of 141x was only achievable because of how they worked together as one coordinated system.
Total ad budget: 242,606 AUD · Total enrollments: 4,288 · Total estimated revenue: 34,304,000 AUD · Blended ROAS: 141x · Award: Best Performer — Digital Marketing Team, HCI Australia, March 2026
What Made 141x ROAS Possible
Want Results Like These for Your Business?
Whether you're an education provider, e-commerce brand, or service business in UAE or GCC — I'll build the acquisition system that generates measurable revenue, not just traffic.