GoodAir UAE — AED 762K+ Revenue at 43x Google ROAS and 6.5x Meta ROAS for GCC E-commerce
A full-funnel Google Ads and Meta Ads engagement for a GCC automotive and air purification e-commerce brand — generating 2,195+ total purchases and AED 762,000+ in combined revenue across both channels.
The Brief — Scale Purchase Volume While Maintaining Profitable ROAS
GoodAir is a UAE-based e-commerce brand selling automotive air purifiers and car-related comfort accessories targeting GCC consumers. With mid-range product price points and a competitive automotive accessories market, the challenge was generating consistent purchase volume at a cost per purchase that maintained profitable unit economics.
I managed both the Google Ads engagement (Search and Performance Max) and a focused 30-day Meta Ads performance sprint — each with a distinct strategy tailored to the different intent levels of each channel's audience.
Meta Ads Performance Sprint — 625+ Purchases in 30 Days
The Meta Ads strategy was built around purchase-event optimisation from day one — training the Meta algorithm on actual purchase signals rather than traffic or add-to-cart events, which significantly improves buyer quality.
Channel-by-Channel Results Breakdown
Both channels delivered strong ROAS independently — Google Ads over a sustained period, Meta Ads in a focused 30-day sprint demonstrating rapid scalability.
AED 762,000+ total revenue across Google Ads (sustained campaign) and Meta Ads (30-day sprint). Google Ads: 43x ROAS from Search and Performance Max campaigns targeting GCC purchase-intent search queries. Meta Ads: 6.5x ROAS from 7 purchase-optimised campaigns with audience layering and influencer creative integration.
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