Find Out Exactly Where Your Ad Budget Is Being Wasted in UAE & GCC
A complete audit of your Google Ads and Meta Ads accounts — covering campaign structure, targeting, creative, tracking, and attribution. You receive a prioritised written report, a 90-day action plan, and a full walkthrough call. One engagement. Immediate clarity.
Most UAE Ad Accounts Have Significant Waste — Audit Finds It
When I audit Google Ads and Meta Ads accounts for UAE and GCC businesses, the same problems appear repeatedly — regardless of the industry, budget size, or how long the campaigns have been running. Broad match keywords draining budget on irrelevant searches. Conversion tracking that fires on the wrong events. Campaign structures that compete with themselves. Bidding strategies set to objectives that don't match the business goal.
These problems are invisible from the outside. The account looks like it's running — impressions, clicks, reported conversions — but the economics don't work because the data is wrong, the structure is inefficient, or the budget allocation doesn't reflect what's actually driving results.
A paid ads audit is not just about fixing problems — it's about building a clear picture of what your current campaigns are actually doing, what they should be doing, and the specific steps to close that gap. Whether you continue managing the campaigns yourself or work with me afterwards, you walk away with complete clarity and a concrete action plan.
What I Review in Your Google Ads & Meta Ads Accounts
Every audit covers these six areas — with specific findings and recommendations for each. Nothing generic. Everything specific to your account and GCC market.
The Most Common Issues in UAE & GCC Ad Accounts
These problems appear in the majority of ad accounts I audit for UAE and GCC businesses — regardless of budget size or how long the campaigns have been running.
From Account Access to Action Plan — 5 Clear Steps
The entire audit process is completed within 5–7 working days of receiving account access.
A 30-minute briefing call to understand your business, target market in UAE or GCC, campaign history, current results, and what you're trying to achieve. You grant read-only access to your Google Ads and Meta Ads accounts — no changes are made during the audit phase. You also share any additional context: landing pages, CRM setup, previous agency reports, and conversion data from outside the ad platforms.
I systematically review every element of your account — campaign structure, targeting, creative, tracking, budget allocation, and GCC competitive context. This is not an automated audit report — it's a manual review that examines the specific decisions made in your account and whether they are appropriate for your goals and the UAE/GCC market. I cross-reference ad platform data against GA4 and any CRM data you share to identify attribution discrepancies.
I review what your main competitors in UAE and GCC are running — using Google Ads auction insights, Meta Ad Library, and manual competitive research. This provides context for your account's performance relative to the competitive landscape, identifies gaps in your current strategy, and surfaces messaging and offer ideas that are working for competing brands in your market.
You receive a written audit report documenting all findings — structured by priority (critical fixes, high impact improvements, optimisation opportunities, longer-term tests). The 90-day action plan tells you exactly what to do in weeks 1–4, weeks 5–8, and weeks 9–12 — with specific implementation instructions for each item. Quick wins that can be implemented immediately are clearly identified and prioritised at the top of the report.
A 60-minute call to walk through the audit report findings — explaining each issue found, why it matters in the context of your UAE or GCC campaigns, and exactly how to fix it. You can ask questions at every stage. The call is recorded and shared with you for future reference. If you have an internal team or existing agency, they're welcome to join the call to hear the findings directly.
The audit deliverables give you immediate clarity and a clear implementation roadmap — whether you fix the issues yourself, have an internal team implement them, or continue working with me on an ongoing basis.
Book Your AuditWho This Audit Is Built For
This is a one-time, fixed-scope engagement. It gives you complete clarity on your current campaigns and a concrete plan — without committing to an ongoing retainer.
Audit Questions
Common questions from UAE and GCC businesses before booking a paid ads audit.
Ask Me Directly →Stop Guessing Where Your Ad Budget Is Going.
One audit. Complete clarity on exactly what's working, what's wasting budget, and what to fix first — with a 90-day action plan and full walkthrough call included.